


ABOUT THE LOCATION:
East downtown, also known as EaDo, is a vibrant, walkable, residential neighborhood with rich history and an eclectic mix of thriving businesses and a multicultural sense of style, making it the perfect location to celebrate the world’s game. FIFA Fan Festival™ Houston will further infuse energy into the neighborhood and support EaDo’s continued growth, leaving an improved urban realm as a lasting community legacy.
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A major component of the FIFA Fan Festival™ Houston is FOOTBALL FIESTA HOUSTON. This concept, honoring East Houston’s deep roots in the Hispanic community, will infuse the energy of the FIFA World Cup 26™ into the surrounding area, stretching beyond the FIFA Fan Festival™ Houston fences and into the broader EaDo neighborhood. ​
Nearby restaurants, bars, and attractions will be ready to participate in FIFA Fan Festival™ Houston programing, which will ultimately support economic development, and legacy projects within the area. ​
Fans will be welcomed to the FIFA Fan Festival™ Houston to watch every FIFA World Cup 26™ match over the duration of the tournament. Attendees will be treated to a unique viewing experience, global flavors in our concession areas, curated entertainment, VIP hospitality, and youth soccer activations in our grow the game zone.
The FIFA World Cup 26™ Houston Host Committee is committed to advancing the East Downtown neighborhood with the presence of the FIFA Fan Festival™ Hoston. Beautification efforts with art installation and tree-planting, capital projects with sidewalk improvements, and economic development with support of local businesses will all ensure we leave the neighborhood better than we found it.




*Renderings are conceptual and intended for visualization purposes only.