Arca Continental Coca-Cola Southwest Beverages Named Official FIFA World Cup 26 Houston™ Host City Supporter

CCSWB to Activate Legacy Program and Celebrate Soccer’s Spirit Across Houston 

HOUSTON – The FIFA World Cup 26 Houston™ Host Committee is pleased to welcome Arca Continental Coca-Cola Southwest Beverages (CCSWB) as an Official Supporter of FIFA World Cup 26 Houston™. This partnership will elevate community engagement through innovative programming and legacy initiatives before, during, and after the FIFA World Cup(tm) tournament. 

“Soccer and the FIFA World Cup provide a generational opportunity to connect with the incredible passion for soccer across our consumers, our customers and certainly our associates throughout our wonderful community,” said Derek Alexander, Commercial Vice President of Arca Continental Coca-Cola Southwest Beverages. “We are honored to partner with the FIFA World Cup 26 Houston Host Committee in supporting this unique opportunity, inclusive of programming leading up to the FIFA World Cup event, celebrating during the tournament and helping to leave a legacy of growing the sport for years to come.”  

“We’re proud to welcome Coca-Cola Southwest Beverages as a valued supporter of the FIFA World Cup 26 Houston Host Committee,” said Chris Canetti, President of the FIFA World Cup 26 Houston™ Host Committee. “Coca-Cola’s deep connection to soccer and its commitment to uplifting communities align perfectly with our vision for Houston 2026. Together, we’ll not only deliver an unforgettable tournament experience but also create a meaningful legacy that will inspire and benefit Houstonians for generations to come.” 

Official FIFA World Cup 26 Houston™ Host City Supporter, CCSWB will participate in the FIFA Fan Festival in East Downtown Houston, showcasing activations that reflect its leadership in community connection and brand experience. The company has already deployed Host City–specific branding, including custom delivery trucks to ensure lasting visibility and impact throughout Houston. 

This collaboration underscores the Host Committee’s commitment not only to staging premier soccer matches but also to building a legacy through sporting passion, sustainable programming, and long-term community investment. 

About FIFA World Cup 26™  FIFA World Cup 26™ will be the biggest sporting event ever, with three Host Countries, 16 Host Cities, 48 teams and 104 matches uniting an entire continent to showcase a momentous new tournament format. With more countries, cities, teams, and games, FIFA World Cup 26™ will be the most inclusive tournament ever, engaging millions of fans across 16 unique stadiums and billions worldwide. The tournament will take place in June and July 2026. For the latest FIFA World Cup 26™ information please visit the FIFA World Cup 26™ website. For media representatives wishing to stay up-to-date on all things 2026, please register via the FIFA Media Hub.    

About Arca Continental Coca-Cola Southwest Beverages (CCSWB) Dallas-based CCSWB is one of the largest Coca-Cola bottlers in the United States, serving over 31 million people across Texas, Oklahoma, New Mexico, and Arkansas with a wide beverage portfolio—from sparkling soft drinks to juices and coffees. Employing over 9,000 associates and managing multiple production plants and distribution centers, CCSWB is known for its operational excellence—recently winning prestigious honors like the North American Market Street Challenge and the global Candler Cup. CCSWB is deeply committed to creating shared value, investing in local cultures, volunteerism, sustainability, and impact-driven community initiatives. More information is available at www.cocacolaswb.com.