Houston's Official FIFA World Cup 26™ Sonic ID celebrates diversity and creativity

Houston producer Bombón lends talents to H-Town mix

• Producers from FIFA World Cup 26™ Host Cities come together for a first-of-its-kind initiative

• Host City Sonic ID project blends global appeal with local flavor through music and sound

• Sixteen city soundscapes to be released starting on Saturday, 1 March

Music has become an integral part of the FIFA World Cup™, and for the 2026 edition, it will reach an entirely new level. For the biggest football tournament in history, featuring 48 teams competing in 104 matches across three host nations, FIFA is introducing a groundbreaking initiative that celebrates diversity, creativity and the unifying power of sport through music.

Some of the most talented and influential producers from the 16 Host Cities across Canada, Mexico and the United States have come together to create bespoke Sonic IDs – audio brands that connect the FIFA World Cup 26™ with Host Cities’ respective communities in a unique and memorable way. The project marks a milestone in the tournament’s legacy, blending global appeal with local flavour through music and sound.

Each Host City selected a producer to remix the Official FIFA World Cup 26™ Theme, infusing it with the distinct rhythm, vibe and cultural essence of their city. The result is an anthology that showcases the host regions, taking fans on a unique auditory journey.

Here in Houston, the FIFA World Cup 26 Houston™ Host Committee partnered with Bombón, a DJ collective and music group based in Houston, with members spanning across the nation. They are celebrated for their innovative fusion of Latin-inspired sounds.

Formed in 2010 by a group of pioneering DJs, Bombón celebrates Latin music and culture by blending genres like cumbia and Houston rap, creating their signature “screwmbia” sound.

Listen to Houston's track HERE

Beginning March 1, and continuing through to Sunday, 16 March 2025, FIFA will partner with one Host City each day to unveil their Sonic ID and its accompanying visualizer for 16 consecutive days. This exciting rollout will build anticipation for the tournament, giving fans a daily dose of musical inspiration and a captivating glimpse into the cultural heartbeat of the Host Cities.